By Garrett Byrd
You have to have a good networking ground game to be the hometown self-storage. If you are only using digital advertising and call centers expect to be a commodity competing on price with lower rates and slower lease-up time. You have to have a system and model in place so there is no reactive marketing it has to be proactive, planned, and executed with consistency.
With the Storage Authority franchise model, we have you covered and with the interest rates where they are every dollar counts and you can't afford to sit back and wait for the customers to come to you.
Not only do you want to be the price leader in your market with a first-class facility deploying a community and customer-centric approach. You also want to lease up ultra fast!
Leasing up a self-storage facility ultra-fast can be challenging, but there are several strategies you can use to maximize your leasing efforts and achieve a high occupancy rate quickly. Following a marketing plan and calendar is a must, as to what to do and when to do it. The secret sauce is a disciplined consistency to which you will find the key to your success.
Here are 10 tips to help you lease up your self-storage facility quickly:
Advertise aggressively: Use a variety of marketing channels to promote your facility, including social media, paid search, local publications, billboards, bandit signs, and feather flags. Make sure your messaging highlights the benefits of storing with you, such as convenience, security, opening the gate with your hands-free app, and value.
Leverage partnerships: Form partnerships with local real estate agents, moving companies, and other businesses that may refer their clients to you. Offer them to cross-market to help promote their business to your clientele.
Optimize your website: Your website should be user-friendly, visually appealing, and optimized for search engines. Make sure your website has all the information potential tenants need to make a decision, including unit sizes, prices, and availability.
Enhance your online presence: Create and optimize your Google My Business profile and other online directories to ensure your facility appears in local search results. Respond to customer reviews and engage with potential tenants on social media to build trust and credibility.
Participate in local events: Participate in local events and sponsor community initiatives to increase awareness of your facility. You could also host an open house or a grand opening event to give potential tenants a tour of your facility and showcase your amenities.
Create a sense of urgency: Emphasize the scarcity of your available units and create a sense of urgency in your marketing materials. Your premium units with the best access are going fast. This can encourage potential tenants to act quickly and secure a unit before they are all taken.
Highlight the benefits of storing with you: Focus on the value and benefits of storing with your facility. Highlight features such as convenient location, 24/7 security, climate-controlled units, and easy access to the facility. Communicate these benefits through your marketing materials, short videos, and social media channels.
Offer value-added services: Consider offering value-added services that are unique to your facility. For example, you could offer a free moving truck with every rental. By providing additional services, you can differentiate your facility from competitors and attract potential tenants who are willing to pay a premium for those services.
Leverage online reviews: Positive online reviews can be a powerful tool for attracting new tenants. Encourage satisfied customers to leave reviews on platforms like Google, Yelp, or Facebook, and share those reviews on your website and social media channels. This can help build trust with potential tenants and increase your facility's online visibility.
Implement a referral program: Word-of-mouth referrals can be a powerful way to attract new tenants. Consider implementing a referral program that rewards current tenants for referring new tenants to your facility. This can incentivize current tenants to promote your facility to their friends, family, and colleagues.
By implementing these strategies, you can generate more leads, and more activity while increasing your chances of leasing up your self-storage facility quickly without offering discounts. Remember to track your results and adjust your marketing efforts accordingly to ensure you're achieving the best possible results.
If you would like to learn more and start your journey to self-storage ownership click the link here: http://www.storageauthorityfranchise.com/opportunity2
Storage Authority Franchising is about owning your own hometown self-storage business and having the professional systems and knowledge to assist and guide you. We like to say You are in business for yourself but not by yourself. If you are thinking about self-storage you owe it to yourself to contact Garrett Byrd at Direct: 941-928-1354 or Garrett@StorageAuthority.com to learn more about the Storage Authority Franchise opportunity
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