By
Drew Case
Storage Authority Franchise
Review your competition. What are they offering and what is the rate they are achieving? Apps like StorTrack.com are great for determining rates in a given market. Your market is primarily within 3 miles of your site. You can verify the rate by visiting and sometimes calling the location.
If you find the local comps are heavy on CC or Non-CC, this may determine how much of each type of self-storage you will want to offer. In some areas, there may be older facilities and they may only offer outside drive-up self-storage (non-CC). Sometimes new facilities fail to offer non-climate and only build climate controlled. Generally, most facilities either don't offer CC or they have a mix.
On average, climate controlled self-storage will fetch the higher rate, but there are exceptions. In those rare areas, CC may have more availability and negatively effect the rate. Be sure to investigate further into availability in an area. You will need to do marketing calls and ask about availability.
On a single story build, consider an extra wide building with an interior CC aisle and outside drive-up units along the outside perimeter. Multi-story may add non-CC units outside on the lot or relocatable storage units in various areas. Contractors prefer outside drive-up units for their supplies. These are just some basic suggestions.
Overall, it's good to offer a mix of some sort to the design of your self-storage plan. This will allow you to attract all types of customers. Along with CC or non-CC units, premium units with additional security or convenience features also are a great addition.
Storage Authority Franchising is all about owning your own local self-storage business, supported by professional systems and expertise. Reach out to Drew Case at Direct: 513-582-0125 or Drew@StorageAuthority.com to learn more about the Storage Authority Franchise opportunity. Also, check out more blogs at www.StorageAuthorityFranchise.com.
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