The Hidden Gems of Driving the Roads for Self-Storage Development
I was talking to Marc, the CEO of Storage Authority Franchise, today, and he shared an anecdote that stuck with me. One of our franchisees was driving around looking for potential sites and noticed a for-sale sign lying on the ground. Curious, he stopped, picked it up, and saw that it was advertising a 20-acre parcel. The land wasn’t listed anywhere online or on public databases—it was a hidden opportunity that could’ve easily gone unnoticed.
Now, as it turned out, the land was in the middle of a floodplain and wasn’t viable for development. But the story drives home an important point: how many parcels of land like this that are viable are sitting out there, just waiting to be discovered?
Driving the roads in your target area is one of the simplest and most effective ways to uncover hidden opportunities. Not every property will work, but you’d be amazed at what you can find—properties that aren’t listed, owners who are open to selling, or diamonds in the rough with serious potential. Sometimes, all it takes is getting out of your office, hitting the pavement, and keeping your eyes open. Who knows? Your next self-storage site could be one "hidden gem" away.
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