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WEBINAR: New Development Self-Storage Financial Strategies

By Garrett Byrd


Join Storage Authority’s Free Webinar on April 10, 2025!


Are you looking to break into the lucrative world of self-storage development but unsure where to start? Or perhaps you’re an experienced investor seeking proven financial strategies to maximize your returns?


Either way, Storage Authority has you covered with their upcoming free webinar, New Development Self-Storage Financial Strategies, happening on April 10, 2025, at 11 AM EST. This is your chance to learn from industry experts and gain actionable insights to make your self-storage venture a success!





Why Attend This Webinar?

The self-storage industry is booming, offering incredible opportunities for investors and developers. However, navigating the financial landscape of new development projects can be daunting. That’s where Storage Authority comes in. With their proven track record and franchise expertise, they’re here to simplify the process and share strategies that can save you time, money, and headaches.


Here’s what you’ll gain by attending:

  • Expert Insights from Industry Leaders: Hear directly from Storage Authority’s top executives as they break down the financial strategies that drive successful self-storage projects.

  • Practical Financial Tips: Learn how to manage costs, secure loans, and optimize cash flow for your self-storage development. From land acquisition to construction budgets, they’ll cover it all.

  • Proven Strategies to Maximize ROI: Discover how to reduce construction costs, phase your project effectively, and even open your office building early to generate extra revenue (like the $153,000 example shared in the webinar materials!).

  • Loan and Financing Options: Explore traditional loan options, including SBA loans with as little as 15% down, and learn how to prepare a detailed loan and project summary to secure funding.

  • Exclusive Pro Tips: Get insider advice, such as how to improve your credit score for better loan terms, avoid costly change orders, and leverage teaser rates without sacrificing profitability.


What You’ll Learn: A Sneak Peek

The webinar will dive deep into the financial strategies that can make or break your self-storage project. Here are some highlights from the materials:

  1. Understanding Costs and Cash Requirements

    • Learn how to calculate your total cash needs, including land and pre-construction costs. For example, a $10M project with a 15% down SBA loan requires $1.5M in owner’s cash, leaving $7.3M for construction (equating to 85,000 gross square feet at $85/sf).

    • Pro Tip: Phase your construction to manage cash flow, but ensure Phase 1’s profit and loss statement is thoroughly vetted.

  2. Financing Your Project

    • Explore loan options: traditional banks (30-50% down), credit unions (20% down), or SBA loans (15% down).

    • Pro Tip: Ask about carrying costs early and get your list approved by the lender to avoid surprises.

  3. Reducing Construction Costs

    • Understand land and zoning impacts before purchasing, and use a construction addendum to override contracts and avoid unexpected expenses.

    • Pro Tip: Revise your AIA contract so only the owner can approve change orders, saving you from costly delays.

  4. Boosting Revenue Early

    • Open your office building three months early to generate extra income—potentially $153,000 in revenue (3 months x 25 units x 12-month stay x $170/unit).

    • Pro Tip: Coordinate with the city building department before designs are finalized to secure a temporary certificate of occupancy.

  5. Marketing and Feasibility

    • Be cautious with teaser rates—while they can boost initial occupancy, they may not lead to profitability if set too low. Conduct your own competition review to ensure your rates are competitive yet sustainable.

    • Pro Tip: Include a detailed competition review in your loan request to strengthen your application.


Proudly Sponsored By Industry Leaders

This webinar is brought to you by Storage Authority and sponsored by trusted partners in the self-storage industry, including:

  • Mariottini National Contractor

  • Five Nine

  • Tenet Financial Group

  • MSM Modern Storage Media

  • Blink Signs

  • Pro Engineering Consulting

  • Stortrack


These sponsors are committed to helping you succeed by providing the tools, services, and expertise you need for your self-storage project.


How to Register

Don’t miss this opportunity to gain valuable insights and connect with industry experts. Register now to save your seat for the free webinar on April 10, 2025, at 11 AM EST. Simply click the link to reserve your spot: .


Bonus: Free Resources

As a special thank-you for attending, Storage Authority is offering a free copy of Marc Goodin’s book, Is Self-Storage the Right Investment for You? To claim your copy, email Garrett@StorageAuthority.com after registering.


Why Storage Authority?

Storage Authority is a leading self-storage franchise dedicated to making self-storage development easy and profitable. With a focus on best practices, industry connections, and personalized support, they help investors and developers achieve their goals. Visit their website at to learn more about their franchise opportunities, industry reports, and construction best practices.


Let’s Talk Money, Cash Flow, and Strategies!

Whether you’re new to self-storage or a seasoned developer, this webinar will equip you with the financial strategies you need to succeed.


Mark your calendar for April 10, 2025, at 11 AM EST, and join Storage Authority for an hour of game-changing insights.

Have questions before the webinar? Reach out to the team at info@StorageAuthority.com or call 941-928-1354. You can also schedule a discovery call to explore if self-storage and franchising are right for you:


Let’s build your self-storage empire together—see you at the webinar!

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